Thursday, 25 December 2014

‘Don’t jerk and drive’ campaign withdrawn


‘Don’t jerk and drive’ campaign withdrawn

Cited at:

Nobody likes a jerker (Picture: North Dakota Highway Safety)

Jerking while you drive is never a good idea.

No, not like that – though you wouldn’t be the first to make that error.

A safe driving campaign warning drivers of the dangers of over-correcting or ‘jerking’ their steering wheels in icy conditions has been pulled after people were offended by the double-entendre.

Trevor Jones, the secretary of the Department of Public Safety, told the Argus Leader that although the allusion to masturbation was deliberately inserted to get people’s attention, it was now ‘distracting’ from the advert’s message.

‘I decided to pull the ad,’ he said.

‘This is an important safety message and I don’t want this innuendo to distract from our goal to save lives on the road.’

In the advert for the campaign, the narrator says: ‘Resist the urge to jerk the steering wheel.

‘Nobody likes a jerker.’

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