Tuesday, 20 January 2015

Survey shows how attitudes in the South West have changed towards drink driving . . .

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Survey shows how attitudes in the South West have changed towards drink driving

Cited at:
http://www.westernmorningnews.co.uk/Survey-shows-attitudes-changed-drink-driving/story-24507505-detail/story.html


Newly-released figures show how attitudes in the South West towards drink driving have changed dramatically in 50 years.

On the 50th anniversary of the first public information film, new research from the Government-sponsored campaign Think! shows that more than 90 per cent of people regard drinking while over the limit as wrong.

Of 2,000 surveyed, 92 per cent in the South West agreed that drink driving was unacceptable while 93 per cent said they would feel ashamed if they were caught driving after having too much to drink.

Such opinion were somewhat different 35 years ago, however.

In 1979, more than half of male drivers and nearly two thirds of young male drivers admitted to drink driving on a weekly basis.

The first public awareness drink-drive film also indicated how far Britain has shifted in terms of what is acceptable.

The advert in 1964, set in an office Christmas party, politely reminded viewers that “four single whiskeys and the risk of accident can be twice as great. If he’s been drinking, don’t let him drive.”

Nationally, road deaths related to drinking have fallen to just 14 per cent of what they were nearly 50 years ago, with 1,640 fatalities in 1967 to 230 deaths in 2012.

In Devon during 2012 and 2013, 148 collisions out of 3,529 were as a result of road collisions where alcohol was recorded as being a contributory factor, with seven people losing their lives.

Councillor Stuart Hughes, responsible for roads for Devon County Council, said: “I cannot say strongly enough that there is no excuse for drink driving. As well as the impact on family and friends, there is the guilt of knowing the devastation caused, a criminal record, a ban on driving, loss of licence, loss of job and earning and up to £5,000 in fines. It’s just not worth it.”





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