Saturday, 18 April 2015

Cyclists Can Save Their Lives for Free as HGV Road Haulage Truck Threat Lowers in London . . .


Cyclists Can Save Their Lives for Free as HGV Road Haulage Truck Threat Lowers in London 

  • New Safety Spray Really Can Make a Visible Difference 

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UK – With major changes about to be introduced in London as to the layout and equipment of HGVs in a bid to protect more vulnerable road users, particularly cyclists, a major automotive manufacturer has stepped up with a product aimed at making such people safer by their own efforts. 19,000 cyclists are involved in accidents in the UK every year, many killed or seriously injured by road haulage trucks and now the Volvo group have had creative agency Grey London develop a concept to make cyclists more visible at night and, as our photograph shows, the results are quite remarkable.

A spray paint, called LifePaint, is now available in selected stores in London, but if the product proves popular enough it may be offered elsewhere. The water-based paint is non-toxic and can be applied to any surface, it's transparent, washes off and its reflective effects quickly dissipate after ten days.

A video about the paint is viewable here and Nils Leonard, chairman and CCO of Grey London explained the reason behind the development saying:

"Our job isn't just to advertise our clients, it's to help them make a positive impact on culture. With the creation of LifePaint, we've turned Volvo safety inside out, giving it away to the most vulnerable road users. What more positive action can a brand take than to try to save lives?"

2,000 cans of the paint are currently being given away at several bike shops in London and one in Kent and their whereabouts and contact details can be accessed HERE.

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